The voiceover continues: 'Eliquis is proven to treat and help prevent another DVT or PE blood clot. Sun shines down as the voice goes on: 'Or could it be different than I thought? I wanted to protect myself. As ominous music plays, a voiceover explains: 'After my DVT blood clot, I wondered: is another one around the corner?' Now, the music turns light and uplifting. It doesn't discuss taking Eliquis for a heart rhythm problem called atrial fibrillation.) What's around the corner?Ī worried woman draped in shadows walks down the block and reaches a corner. (This ad only discusses using Eliquis for blood clots in veins that can cause serious complications. Let's take a look at one ad that's been in heavy rotation. And there may be other relevant information that's missing. As is true with most ads for medications, the information presented may be enlightening, but it may also be confusing. Quite likely you've seen ads for one such medicine, Eliquis (apixaban), that are popping up everywhere.

To help treat or prevent abnormal blood clots, doctors may prescribe medicines known as blood thinners. Yet certain health problems sometimes cause blood clots in arteries or veins, which can trigger life-threatening complications. A complex system of blood cells, proteins, and blood vessels keeps blood flowing properly and prevents clotting - except in the right time and place. Normally, our blood is designed to clot when necessary to prevent every minor cut or bruise from becoming a life-threatening hemorrhage.

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